Designed in 2024, this two-sided LCD window display was created for JB Optometrists & Hearing Specialists located on suburb of Edinburgh - Juniper Green - as a flexible, future-proof solution for street-facing communication.
Rather than a static sign, the double-sided format allows content to be rotated seasonally or throughout the year - keeping the window display fresh, relevant, and attention-grabbing for both pedestrians and passing traffic.
The design approach focused on clarity at a distance, strong visual hierarchy, and adaptable layouts that work across seasons. Each side was designed to function independently, while still feeling cohesive as part of the wider brand.
The result is a dynamic, modern display that helps the practice stay visible, current, and engaging - turning everyday footfall into opportunities for connection.
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