Designed as part of the NOCBOX packaging update, this 36-page instruction booklet was created to sit on top of the NOCTURNAL night lenses box — supporting patients from the very first use.
Positioned as a premium product within the optometry space, the booklet needed to feel considered, refined, and aligned with the overall unboxing experience. The direction focused on clean layouts, confident hierarchy, and a calm, modern aesthetic — ensuring the information is easy to follow while reflecting the quality of the product itself.
The booklet guides users through step-by-step instructions, do’s and don’ts, aftercare advice, and recycling information. Clarity and reassurance were central to the design, helping patients feel informed and confident when beginning their night lens journey.
The project was developed in collaboration with Scott Brown and Tom Griffiths (Scotlens), with print production handled by Andrew Dinnes at Captivate Creative.
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