The #NakedEyes and 'NO' campaign were designed for Scotlens/NightLenses as part of a wider suite of marketing materials for optometry practices, introducing the concept and everyday benefits of night lenses.
The core idea was simple: clear vision during the day, without glasses or contact lenses -freedom for active lifestyles.
The visual direction focused on creating a bold, modern, and confident look that would:
- Be highly noticeable from across the street
- Communicate the message quickly and clearly
- Feel cool, active, and contemporary, appealing to lifestyle-driven audiences
- Encourage people to step into the practice and start a conversation
Both campaigns were designed to be fully adaptable across multiple formats, including:
Double-sided window posters
Roll-up banners
A4 portrait strut boards
In-practice promotional displays
...
Double-sided window posters
Roll-up banners
A4 portrait strut boards
In-practice promotional displays
...
By combining a clear visual message with clean, confident layouts, the campaign helps optometry practices introduce night lenses in a way that feels accessible, aspirational, and easy to understand.
Both campaigns were close to the final design stage but had not been launched.
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#VKGDesign
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