The International Night Lenses Collaboration brings together leading experts from across the globe - the UK, US, Australia, and beyond - to advance the knowledge and use of night lenses. As an unofficial yet highly respected collaboration group, the brand needed to feel global, modern, and approachable while remaining professional and credible.
The goal was to create a clean, fresh, and crisp visual identity that would resonate with eye-care professionals worldwide and reflect the innovative nature of night lens technology.
I delivered:
A primary vertical, secondary horizontal (landscape) logo for flexible applications and a distinctive icon, ensuring recognisability and versatility across digital and print formats.
The new identity was first showcased at the EFCLIN by Tom Griffiths and Scott Brown (2023) - the Europe’s largest contact lens industry conference, helping establish a strong and professional presence for this global initiative.
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