Designed for JB Eyecare’s Elder Street practice in the heart of Edinburgh, these external banners were created to stand out in a busy city-centre environment while staying true to the brand’s professional yet welcoming identity.
The focus was on high visibility, clarity, and instant recognition - ensuring the messaging is easy to read at a glance for pedestrians and passing traffic alike. (St James Quarter Shopping Centre & Main Bus Station)
Clean layouts, confident typography, and strong brand cues help the banners cut through grey of the street without feeling loud or cluttered.
Clean layouts, confident typography, and strong brand cues help the banners cut through grey of the street without feeling loud or cluttered.
The result is an eye-catching street presence that reinforces trust, professionalism, and approachability - inviting people in while complementing the surrounding urban setting.
Learn more about JB Eyecare.
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