Visual identity design for #INNOV25 – an industry event by George Leslie bringing together professionals across civil engineering to explore innovation, sustainability and collaboration at their HQ in Barrhead, just outside Glasgow.
Working in collaboration with Horizons by Tour Partner Group, the aim was to create a clear, modern and flexible identity that could work across both digital promotion and the on-site experience.
The project covered everything from early campaign assets through to the live event – building a visual system that felt consistent, easy to navigate and engaging for attendees.
What was delivered:
Event logo and visual identity, social media assets and LinkedIn banners, countdown campaign, email signatures, presentation slides, event signage, exhibitor map, name badges and an informational leaflet.
Event logo and visual identity, social media assets and LinkedIn banners, countdown campaign, email signatures, presentation slides, event signage, exhibitor map, name badges and an informational leaflet.
A cohesive visual presence that carried through the entire event – from first announcement to the day itself, helping bring structure and clarity to a busy, large-scale environment.
All images from the event are courtesy of George Leslie.
All images from the event are courtesy of George Leslie.
