The MyopiaChat campaign was created by Tom Griffiths (NightLenses.com) and Scott Brown (Scotlens) to ensure that parents receive clear, accessible information at the first diagnosis of childhood myopia. The goal is to move beyond the term short-sight and empower parents with knowledge of what myopia is, the control options available, and how to manage it in everyday language.
As part of the campaign, I designed:
A5 information leaflets for parents and patients
Posters adaptable to multiple clinic formats
POS sheet holders for easy display in practices
The outcome is a set of approachable, professional materials that help eye care professionals deliver better Myopia Chats –leading to better sight, better lives, and reduced long-term risks for children.
Find out more at www.myopiachat.org.
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